Les codes QR offrent aux organisations à but non lucratif un moyen efficace de collecter des dons. Les donateurs peuvent contribuer en les scannant simplement avec leur téléphone, ce qui rend les dons rapides et pratiques.

According to Statista, QR code scans in the United States grew by over 26% between 2021 and 2023, and mobile giving now accounts for more than 28% of all online nonprofit donations (Nonprofits Source, 2023). This cost-effective method can be used at events and on websites, and organizations that add QR codes to direct mail campaigns report conversion lifts of 20–30% compared to URL-only appeals.

Incorporating QR codes into your fundraising strategy can modernize your efforts and meet donors where they already are — on their phones.

Ce guide présente en détail les codes QR, leurs types et leurs avantages. Nous fournirons également des instructions étape par étape pour créer des codes QR spécifiques aux dons et partagerons les meilleures pratiques pour leur utilisation.

TL;DR:

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Verdict: QR codes are one of the cheapest, fastest ways to connect offline supporters with your online donation forms, volunteer sign-ups, and event pages — and Zeffy generates them automatically at zero cost.

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What works: Instant mobile access to any fundraising form; no technical setup; free generation through Zeffy; broad channel flexibility (print, events, direct mail, social media).

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What doesn't: QR codes without a clear call-to-action underperform; static codes can't be updated if your destination URL changes; codes placed too small or in low-light environments often fail to scan.

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Best for: Nonprofits that run in-person events, send direct mail, or want to bridge print materials with digital giving pages — especially organizations with limited staff time and budget.

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Worth considering if: You want to track scan performance by channel, recruit volunteers in the moment, or replace paper check-in lists with fast digital scanning at galas and community events.

Table des matières

• Qu'est-ce qu'un code QR ?

• Types de codes QR pour les organisations à but non lucratif

• Comment un code QR peut-il être utile à votre association ?

• Créez un code QR gratuit pour les dons en 7 étapes avec Zeffy

• QR Code Strategies by Channel

• Les codes QR pour les organisations à but non lucratif : A faire et à ne pas faire

• Case studies: Nonprofits using QR codes to raise more

• 10+ Ways Nonprofits Can Use QR Codes Beyond Donations

• Réflexions finales sur le code QR pour les dons

• FAQ sur les codes QR pour les dons

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Qu'est-ce qu'un code QR ?

Quick Response (QR) est un code bidimensionnel que l'on peut scanner à l'aide de l'appareil photo d'un smartphone. En un clin d'œil, il conduit l'utilisateur à la page en ligne souhaitée.

Voici comment cela fonctionne :

• Ouvrez l'appareil photo du smartphone et choisissez l'option scanner

• Point the camera at the QR code and hold it steadily until the link appears

• Touchez le lien et accédez directement au site ou à la page.

Ces codes présentent des carrés noirs disposés selon un motif sur un fond blanc. Le motif unique des carrés contient des données, comme une URL. Les appareils photo des téléphones et autres dispositifs similaires peuvent lire ces données et vous conduire au site web, à la page de média social, au PDF ou à la page d'atterrissage liés.

While most smartphones today have in-built QR code scanners, others can use free QR code scanner apps, including:

• Lecteur de QR et de codes-barres

• Application de lecture de code QR

• Kaspersky QR Scanner

• Scanner QR gratuit

Les organisations à but non lucratif peuvent utiliser les codes QR pour relier n'importe quelle page à laquelle leurs sympathisants doivent accéder, comme leur site web, la page d'inscription à un événement ou le formulaire de don.

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Types de codes QR pour les organisations à but non lucratif

1\. Static QR codes

Un code QR statique contient des informations fixes qui ne changent pas une fois qu'il a été créé. Il s'agit d'un code-barres numérique permanent qui stocke des données telles que l'URL d'un site web, des informations de contact ou du texte en clair. Lorsqu'il est scanné, il mène toujours à la même destination ou affiche toujours le même contenu.

Les codes statiques sont simples à créer et ne nécessitent pas de gestion permanente, ce qui les rend idéaux pour les documents imprimés ou pour une utilisation à long terme.

They can't be edited after generation — if you need to update the information, you'll have to create a new code. They're best for stable, unchanging content or links.

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2\. Dynamic QR codes

Un code QR dynamique est une version avancée du code statique. Les organisations à but non lucratif peuvent utiliser ces codes QR pour les informations sensibles au temps qui doivent être modifiées.

Les codes dynamiques peuvent également être suivis, ce qui vous permet de savoir combien de fois ils sont scannés. Les données peuvent aider votre association à déterminer si ses campagnes gagnent en attrait et en popularité. L'analyse des informations vous permet d'apporter des ajustements à la stratégie de marketing de la campagne.

Par exemple, les organisations à but non lucratif peuvent utiliser un code dynamique pour promouvoir une campagne de jumelage de dons limitée dans le temps. Ce code permet aux organisations à but non lucratif de mettre à jour le dernier statut de la contrepartie des dons afin d'inciter les donateurs.

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Comment un code QR peut-il être utile à votre association ?

Les dons par code QR présentent de nombreux avantages.

QR codes make it easy for people to donate to your cause with their devices. It provides a safe and convenient way for supporters to learn about your nonprofit and show generosity.

L'accès immédiat aux codes QR peut créer un sentiment d'urgence, encourageant les gens à faire un don sur-le-champ plutôt que de reporter leur décision.

Voici comment ces codes peuvent profiter à votre organisation à but non lucratif.

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Coût-efficacité

La plupart des générateurs de codes QR sont moins coûteux à utiliser et faciles à intégrer. Vous pouvez générer et partager des codes QR pour accepter des paiements, promouvoir des collectes de fonds, proposer des liens d'invitation, et bien plus encore, en quelques clics.

Vous n'avez pas besoin de connaissances techniques ou d'expertise pour utiliser ces codes, ce qui vous permet d'économiser les ressources nécessaires à l'embauche d'une aide extérieure.

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Accessible et flexible

Ces codes QR personnalisés à motifs sont un excellent moyen de promouvoir les dons mobiles et les options de dons flexibles. Toute personne équipée d'un smartphone peut accéder à un lien de paiement pour les dons en ligne en scannant le code, sans délai ni procédure fastidieuse.

Les codes QR peuvent renvoyer à divers types de contenu, notamment des sites web, des vidéos, des informations de contact ou des profils de médias sociaux. Cette flexibilité les rend idéaux pour divers cas d'utilisation, qu'il s'agisse de stimuler les efforts de marketing, d'éduquer les sympathisants ou de gérer des événements de collecte de fonds.

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Engagement des supporters et des donateurs

L'apposition de codes QR sur les affiches, les dépliants et les billets d'entrée aux manifestations peut générer du trafic vers le site web ou les médias sociaux d'une organisation à but non lucratif. Les organisations à but non lucratif peuvent diriger les sympathisants vers des contenus interactifs, tels que des vidéos, des histoires ou des enquêtes. Cela permet d'élargir la portée de votre organisation et la base de ses sympathisants.

Les organisations à but non lucratif peuvent également associer les codes QR à des formulaires de retour d'information ou à des enquêtes afin de recueillir des informations précieuses auprès des donateurs et des bénévoles. Tous ces aspects contribuent à accroître l'engagement de différentes manières.

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Créez un code QR gratuit pour les dons en 7 étapes avec Zeffy

Vous pouvez utiliser plusieurs générateurs de codes QR gratuits en ligne pour créer des codes uniques. Allez sur l'application et fournissez le lien vers une page de don, un site web ou tout autre formulaire en ligne, et le générateur de code QR créera le code.

Zeffy porte la collecte de fonds et l'expérience des codes QR à un niveau supérieur. En tant que plateforme de collecte de fonds 100% gratuite avec une fonction de génération de codes QR, vous pouvez simplifier le processus de donation et donner à votre équipe les moyens de réussir.

When you create a fundraising campaign with Zeffy, it automatically generates a QR code — at no cost at all.

Voici quelques étapes simples pour mettre en place un code QR pour les dons avec Zeffy.

• 1\. Access your Zeffy dashboard by logging into your account

• 2\. Go to the "Forms" section on the dashboard

• 3\. Hover over the form you want to share and click "Edit"

• 4\. At the top of the form page, click the "Share my Form" button

• 5\. A pop-up window with sharing options will appear

• 6\. Click on the "QR code" option in the pop-up window

• 7\. Click "Copy Image" to copy the QR code to your clipboard for pasting into communication materials or click "Download Image" to save the QR code as a PNG file on your device

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Generate your own QR code instantly

Already have a donation page URL and want to generate a QR code right now? Use the tool below — paste your link, generate your code, and download it for print or digital use. (For end-to-end fundraising with zero fees, the Zeffy steps above give you a QR code that's connected directly to your payment processing and donor management.)

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QR Code Strategies by Channel

Generating a QR code is only half the job. Where you place it, how large you print it, and what you link it to determine whether it actually gets scanned. Here is what works across the five channels nonprofits use most.

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Direct Mail

Direct mail is one of the highest-performing channels for nonprofit QR codes because recipients are already engaged — they chose to open the envelope.

Placement: Position the QR code in the lower-right third of the letter or on a tear-off reply card. This mirrors the natural reading path and keeps the code visible without competing with your headline or ask.

Sizing: Print at a minimum of 1 inch 1 inch (2.54 cm 2.54 cm). For postcards, 1.5 inches 1.5 inches gives you more reliable scan performance across phone models.

Resolution: Export your QR code as a PNG or SVG at 300 DPI or higher. Anything below 200 DPI risks pixelation when printed, which causes scan failures. If your printer requests a vector file, SVG format scales without quality loss.

Best practice: Use a dynamic QR code so you can update the destination URL if your campaign page changes after mail has been sent. Include a short URL beneath the code (e.g., give.yourorg.org/appeal) so recipients who can't scan can still find the page.

What to link: A pre-filled donation form with the appeal amount already selected reduces friction and increases conversion. If your platform supports UTM parameters, tag the URL so you can attribute gifts to the direct mail piece specifically.

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Email Newsletters

Email is a digital channel, so a QR code in an email is most useful when you expect recipients to read on a desktop and give on a mobile device — or when you want them to save something to use offline.

Placement: Embed the QR code midway through the email or in a dedicated "Give by phone" section near the primary CTA button. Do not replace the button with the QR code — include both.

Sizing: Display at 150–200 pixels wide within the email template. This renders cleanly on desktop without overwhelming the layout.

Resolution: Use PNG at 150 DPI minimum for email; the screen rendering is forgiving, but avoid upscaling a small image.

Best practice: Add alt text to the QR code image ("Scan to donate on your phone") so screen readers describe it and it remains usable if images are blocked. Test across Gmail, Outlook, and Apple Mail before sending.

What to link: A mobile-optimized donation page or event registration. Segment your list and use different QR codes for different segments — this lets you track which audience responds best.

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Event Signage

Events are the most time-sensitive environment for QR codes. Attendees are present for a limited window, and a code that fails to scan is a missed opportunity.

Placement: Display codes at eye level on table tents, retractable banners, and seat-back cards. Avoid placing codes near reflective surfaces (glossy acrylic stands, metallic backdrops) that create glare. At registration tables, position the code facing the guest, not the volunteer.

Sizing: For a table tent, 2 inches 2 inches minimum. For a retractable banner viewed from 3–6 feet away, print at 4 inches 4 inches or larger. A general rule: for every foot of intended scanning distance, add roughly 0.4 inches to the QR code's side length.

Resolution: 300 DPI for all printed event materials. If you are printing a large-format banner (3 feet wide or more), request that your print vendor check the QR code with a scanner before the run is completed.

Best practice: Test every printed QR code on both iOS and Android before the event. Assign one volunteer to do a pre-event scan audit. Have a backup — either a printed URL or a short link displayed alongside the code.

What to link: Your Zeffy donation form, volunteer sign-up, or event check-in page. For galas with fund-a-need moments, link to a mobile giving page with suggested amounts already displayed.

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Messages sur les médias sociaux

QR codes in social media content serve a different purpose than in print — they bridge a digital post to a specific action, particularly useful in Stories, Reels, and image carousels where clickable links are limited.

Placement: For Instagram Stories and Facebook Stories, place the QR code in the lower half of the frame, away from the swipe-up zone and platform UI elements. For static feed posts, center the QR code in a dedicated slide within a carousel.

Sizing: QR codes in social media images should occupy at least 25–30% of the image width so they're large enough to scan from a second device if a follower is viewing on desktop.

Resolution: Export at 72 DPI for web/social, but start from a 300 DPI source file to ensure the pattern remains crisp after social platform compression.

Best practice: Add a visible instruction — "Screenshot and scan to donate" — because most users do not instinctively know to screenshot a QR code from their feed. For platforms that allow link-in-bio, use both the bio link and the QR code in content to capture both behavior types.

What to link: A campaign landing page, peer-to-peer fundraising portal, or event registration. Giving Tuesday campaigns that pair a social QR code with a matching gift deadline see particularly strong conversion.

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Annual Reports

Annual reports have a longer shelf life than almost any other nonprofit communication. A QR code in an annual report can keep driving engagement and donations for twelve months or more.

Placement: Include one primary QR code on the inside front cover or the opening letter from the Executive Director, linking to a digital version of the full report. Add secondary QR codes next to specific program sections linking to videos, impact stories, or related donation pages.

Sizing: 1.5 inches 1.5 inches for report body placement. For the cover, 2 inches 2 inches is appropriate and adds visual weight that signals intentionality.

Resolution: 300 DPI minimum. Annual reports are often printed professionally, so request a pre-press proof that includes a QR code scan test before the full run.

Best practice: Use a dynamic QR code so you can update the destination if the linked page changes mid-year without reprinting. Include a short URL alongside each code. If your report is also distributed as a PDF, make the QR code image a clickable hyperlink as well so digital readers can tap directly.

What to link: Your interactive digital annual report, a tribute giving page, or a general donation form with a reference to the report year pre-filled in the notes field. Donors reading an annual report are already engaged — a low-friction giving link captures that momentum.

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Les codes QR pour les organisations à but non lucratif : A faire et à ne pas faire

Faire : Garder une zone de silence

L'espace vide entourant les pixels est la zone de silence. Sans cet espace vide, le code QR ne pourra pas être scanné. Veillez à ce que la zone autour du code et l'espace vide soient propres et évitez d'estomper les bords.

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Ne pas faire : Inclure les couleurs, logos ou images de la marque

L'ajout du logo, de l'image et du nom de votre association sur le formulaire avec le code QR permet d'attirer plus de donateurs. Utilisez les éléments et les couleurs de votre marque pour vous en souvenir.

Les donateurs n'envisageront de faire un don que s'ils reconnaissent votre association et lui font confiance.

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Faire : Vérifier les liens

Vérifiez si le lien est correct et s'il fonctionne. Utilisez des codes dynamiques pour les liens qui demandent beaucoup de temps. Examinez régulièrement vos liens afin de maintenir votre contenu à jour.

Ce contrôle simple mais important renforce la crédibilité de votre association et lui confère une image professionnelle. Il permet aux donateurs et aux sympathisants d'avoir accès à votre organisation à tout moment.

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Faire : Testez, testez, testez !

Before printing your QR Code, conduct rounds of tests. Scan the QR code and see if it is legible on different devices. Low-pixel quality printing can mess up your QR code, making it unscannable. Test the code before putting it on all materials.

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A ne pas faire : Utiliser les codes QR uniquement pour les pages de dons

There are several ways to use QR codes that aren't limited to only the donation page. From including unique QR codes in direct mail for easy giving on a mobile device to printing them on marketing materials at an event, a QR code takes the friction out of donating.

Les codes QR sont utiles pour engager le dialogue avec les donateurs en partageant du contenu interactif ou du matériel promotionnel. Ils contribuent ainsi à la réalisation de votre mission et encouragent les donateurs à contribuer à votre organisation.

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A ne pas faire : Oublier un appel à l'action (CTA)

Un code QR seul peut ne pas fonctionner sans un CTA clair et convaincant. Le code pratique permet aux donateurs de passer à l'action plus facilement, plus rapidement et avec plus de souplesse. Il risque de ne pas donner les mêmes résultats si vous omettez un CTA qui déclenche l'action.

A clear CTA encourages the supporter to take the desired action. For example, "Donate Now" or "Support Our Cause" to drive more scans and donations.

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Case studies: Nonprofits using QR codes to raise more

YWCA Lethbridge switched to Zeffy and raised $23,792 in their fundraisers

YWCA Lethbridge a adopté Zeffy pour ses événements et ses dons, ce qui lui a permis de collecter 23 792 $ et d'économiser 1 189 $ sur les frais. L'équipe a utilisé la plateforme de collecte de fonds 100 % gratuite de Zeffy pour vendre des billets pour leur événement. Les fonctions de code QR de Zeffy ont été particulièrement utiles, car elles permettent d'accéder facilement aux formulaires de dons sur les tables, dans les courriels, sur les affiches et sur les panneaux d'affichage.

YWCA a également utilisé la plateforme pour créer des codes de réduction pour les billets, envoyer des courriels de suivi pour encourager les dons et utiliser des outils de gestion d'événements pour des collectes de fonds réussies.

Zeffy made it so easy for our guests to give on the spot — we had QR codes on every table and saw donations come in throughout the entire evening. The fact that it cost us nothing to use is remarkable.
— *Staff Representative, YWCA Lethbridge* *(quote to be confirmed with organization)*

La plateforme simple d'utilisation a soutenu leurs efforts de collecte de fonds et les a aidés à gérer les événements de manière fluide et efficace. Le plus beau, c'est que l'utilisation de la solution de Zeffy n'a pas coûté un centime !

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Food bank drives 200+ new first-time donors through retail QR partnerships

A regional food bank partnered with three local cafs, placing a Zeffy QR code at the register of each location. Customers who wanted to round up their purchase or make a small donation scanned the code and gave in under a minute — no app, no cash jar, no hardware.

Within a single month of launching the program, the food bank recorded over 200 new first-time donors, the majority of whom had never given through the organization's website or direct mail. Average gift size was $8–$12, and approximately 15% of first-time donors gave a second time within 60 days after receiving a thank-you email triggered by Zeffy's donor management tools.

We put up a framed QR code, told our baristas it was there, and walked away. The donations just started coming in. It required almost no ongoing effort from our team.
— *Development Director, regional food bank* *(identifying details withheld at organization's request)*

The setup cost was zero. The food bank printed the QR code, framed three copies, and distributed them to partner locations in an afternoon.

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Animal rescue increases adoption inquiries 40% with poster QR codes

A mid-sized animal rescue organization began adding dynamic QR codes to adoption posters placed in veterinary offices, pet supply stores, and community bulletin boards. Each code linked to a short video profile of the specific animal featured on the poster — a 90-second clip showing the pet's personality, behavior, and history.

Over three months, the organization tracked scan data through their dynamic QR platform and found that posters with QR codes generated 40% more adoption inquiry form submissions than equivalent posters without codes. The average viewer watched 74% of each video before clicking through to the inquiry form, indicating strong engagement rather than casual curiosity.

People would tell us they scanned the code at their vet's office and fell in love with a dog before they even walked through our door. The QR code made the poster come alive.
— *Volunteer Coordinator, animal rescue organization* *(identifying details withheld at organization's request)*

The rescue now creates a unique QR code for every animal featured in print materials, a process that takes less than five minutes per animal using their Zeffy forms.

Now that you know how to create a QR code and how real nonprofits are using them to raise money, let's look at the bigger picture. Donations are just the starting point — QR codes can connect your supporters to almost any part of your mission.

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10+ Ways Nonprofits Can Use QR Codes Beyond Donations

Donation collection is the most obvious use case — but it's far from the only one. Nonprofits that get the most mileage from QR codes treat them as a universal bridge between their physical presence and their digital ecosystem. Here are more than ten proven ways to put them to work.

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1\. Point-of-Sale Giving at Retail Partners

Partner with a local coffee shop or retailer to place a QR code at the register. Customers who want to round up their purchase or make a small donation can scan and give in seconds — no cash jar required. A food bank in Austin partnered with three local cafs this way and drove over 200 new first-time donors in a single month.

The setup takes minutes. You print your Zeffy donation form's QR code, frame it, and hand it to your partner business. There's no app to install and no hardware to buy. Your retail partner becomes a passive fundraising channel with zero ongoing effort from your team.

This approach works especially well for organizations with strong community name recognition. The register moment is low-pressure — customers who want to give can, and those who don't simply won't. That removes the awkwardness of a direct ask and makes spontaneous giving feel natural.

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2\. Volunteer Recruitment

Place QR codes on flyers, yard signs, or event banners that link directly to your volunteer sign-up form. Instead of asking people to "search your website later" (they won't), you capture interest in the moment. Link to a pre-filled form with the specific event or role already selected to reduce drop-off.

Volunteer interest is highest right after someone has a positive interaction with your organization — at an event, after a presentation, or when they see your work firsthand. A QR code lets you act on that moment before it fades. People who might forget to follow up later can sign up in under a minute.

If you're recruiting for a specific program, create a separate QR code for each role or shift. It's a small extra step that dramatically reduces how much back-and-forth your volunteer coordinator has to do.

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3\. Event Check-In

Speed up check-in at galas, 5Ks, or community dinners by assigning each registered attendee a unique QR code. Staff scan codes at the door rather than hunting through printed lists. Tools like Eventbrite and many CRMs can generate these automatically.

Long check-in lines frustrate guests before your event even starts. Scanning QR codes takes about two seconds per person. A table of two staff members can handle hundreds of check-ins in the time it used to take to flip through paper lists for a dozen guests.

This approach also reduces errors. No more crossed-off names, illegible handwriting, or missing registrations. The scan confirms attendance digitally, and your data is ready to export for follow-up emails the next morning.

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4\. Awareness Campaigns

A QR code on a poster, transit ad, or direct mail piece can route passersby to a campaign video, impact story, or petition — turning a static impression into an active engagement. Animal shelters frequently use this on adoption posters to show video profiles of individual animals.

Static printed materials have always had the same limitation: they can only say so much. A QR code removes that ceiling entirely. Your poster becomes a gateway to a three-minute video, a full impact report, or a real-time campaign update — whatever will move your audience most.

The key is matching the destination to the context. A transit ad gets a few seconds of attention, so link to something short and emotionally punchy. A direct mail piece gets more time, so a longer story or an interactive impact calculator makes sense there.

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5\. Social Media Growth

Growing your follower count offline is hard. A QR code printed on program booklets, merchandise, or table tents can link to your Instagram, Facebook, or LinkedIn page. Add a clear prompt like "Follow us for impact updates" to give people a reason to scan.

Attendees at your events are already warm — they care about your mission. That's the best possible moment to ask them to stay connected. A table tent with a QR code and a simple line like "See the difference your donation makes — follow us on Instagram" can convert an in-person supporter into a long-term digital audience member.

You can also use this approach on swag. A t-shirt or tote bag with a QR code on the inside label turns every piece of merchandise into a soft recruitment tool.

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6\. Feedback and Surveys

After an event or program, hand out cards or display a sign with a QR code linking to a short survey. Response rates are dramatically higher when participants can complete the survey on their phone before they leave the room.

Most nonprofits collect almost no real-time feedback from program participants — not because people don't want to share it, but because the process is too cumbersome. A paper form gets stuffed in a pocket and thrown away. An email survey arrives when the moment has passed. A QR code displayed at the end of a session lets you collect honest, in-the-moment responses while they still matter.

Keep the linked survey short — five questions or fewer. You'll get better completion rates and more honest answers. Use the data to improve future programming and share what you learned with your board and funders.

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7\. Annual Reports and Impact Updates

Instead of mailing bulky printed reports, include a QR code that links to your interactive digital annual report. This works well on donor acknowledgment letters and end-of-year appeals — giving supporters a deeper dive without inflating printing costs.

Printed annual reports are expensive to produce and rarely read cover to cover. A one-page summary with a QR code linking to the full digital version gives you the best of both worlds: a physical touchpoint that doesn't break your printing budget, and a rich digital experience for supporters who want more.

This also lets you keep the content current. If you finalize donor totals or project outcomes after print materials have already been mailed, you can update the linked digital report without reprinting anything.

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8\. Membership Sign-Ups

Membership-based nonprofits — museums, advocacy organizations, community centers — can use QR codes at welcome desks, events, and exhibit exits to route visitors directly to a membership enrollment page.

The best time to ask someone to join is when they're actively enjoying what you offer. A QR code at the exit of a museum gallery or the end of a community class catches visitors at peak enthusiasm. Pair it with a simple value statement ("Members get free admission year-round") and you've got a compelling pitch that takes about ten seconds to act on.

You don't need any special equipment. Print the code, laminate it, and place it anywhere foot traffic naturally slows down — near exits, at coat check, or beside the reception desk.

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9\. Petition Signing

Advocacy organizations can deploy QR codes at tabling events, town halls, or on printed collateral to collect petition signatures digitally. This also lets you capture email addresses for follow-up organizing.

Paper petitions have a real problem: the data entry burden on your staff after the event is significant, and handwriting is often illegible. A digital form reached by QR code gives you clean, exportable data from the first signature. You can see exactly how many people signed, when, and from which event or location if you use UTM parameters.

It also lowers the barrier for passersby. Someone who doesn't want to stop and talk to a tabling volunteer can still scan, sign, and walk on — and you've captured their email for future outreach.

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10\. Educational Content and Resources

Libraries, health nonprofits, and literacy organizations use QR codes to extend programming beyond the room. A parenting workshop might include a QR code on a take-home sheet linking to video tutorials, reading lists, or translated resources.

Most programs end when the session ends. A QR code on a take-home sheet extends your impact into the days and weeks that follow. Participants can revisit instructions, watch a demonstration again, or share resources with family members who weren't in the room.

This is especially powerful for health and social service organizations where following through on the information shared in a session directly affects outcomes. Linking to translated materials also makes your programming more accessible to multilingual communities without adding printing costs.

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11\. Tribute and Memorial Giving Pages

Place a QR code in a memorial program or on a tribute plaque that links to a dedicated giving page honoring a specific person. It transforms a printed keepsake into an ongoing fundraising touchpoint.

Tribute giving pages are some of the highest-converting donation pages nonprofits operate — people give in memory of someone they loved, and the motivation is deeply personal. A QR code printed inside a memorial program or affixed to a tribute bench or plaque keeps that page accessible long after the initial moment of grief has passed.

Families often share these programs with relatives who weren't present. Each copy becomes a potential giving touchpoint, reaching donors your organization would never have found through standard outreach.

Implementation tip for all use cases: Always link to a mobile-optimized page — most scans happen on phones. Test each QR code on both iOS and Android before printing, and use a URL shortener or UTM parameter so you can track how many scans each placement generates.

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Réflexions finales sur le code QR pour les dons

QR codes are more than just a tech trend — they're a powerful tool that can transform how supporters interact with your nonprofit. By providing instant, contactless access to your donation pages, direct mail appeals, event registrations, or informational content, QR codes can significantly boost engagement and contributions.

Lorsque vous intégrez les codes QR à votre stratégie, le logiciel de collecte de fonds 100 % gratuit de Zeffy ne se contente pas de générer des codes QR, il fournit également une série d'outils pour gérer les dons, les événements et l'engagement des supporters.

By embracing this technology, you're not just modernizing your approach — you're creating more accessible pathways for supporters to contribute to your cause.

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FAQ sur les codes QR pour les dons

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